Nowadays, ecommerce has become a popular choice as more and more people prefer buying things online right from the comfort of their homes. This means that every merchant has to take into consideration certain factors to increase sales and one of the most important factors that can help a merchant achieve this is the payment gateway.
Merchants should ensure that the ecommerce payment solution they integrate with should deliver a hassle- free and seamless experience to the customer but without compromising on security. From ease of integration to customer support, there are number of things to be considered before integrating with a payment gateway.
Let Us Have Look At The Most Important Factors To Consider:
The Cost Of Integration
Before you integrate an online payment into your website, do not forget to check the cost involved in the whole process. Usually, there is registration, setup and monthly fees and then transaction, processing, refund, chargeback payment fees and sometimes even some hidden fees. There are different fees related to different payment gateways, so you need to carefully evaluate this aspect as you may end up paying a lot more in the long run.
Customer Support
While integrating a payment gateway, it is vital to identify what kind of support will be offered to the customers in case of any issue. Merchants should ensure that the payment gateway offers the right and timely support to the customers not only in addressing issues related to integration, but also payment related issues post the integration stage. Merchant should identify what kind of support (email, phone, chat) will be offered by the payment gateway and if the issues can be resolved in the shortest possible time.
Security
This is one of the most important factors that cannot be compromised. The payment gateway should be compliant as per PCI-DSS standard, should have proper encryption on all payment pages along with solid authentication procedure. Requesting a demo can help in identifying how gateway functions and how the website will appear to a customer at the time of transaction.
Compatibility
For a successful integration, the merchant should ensure that the gateway integrates effortlessly with their shopping cart. For this they need a plug-in that can be applied to their platform, if it is not so, then the merchant would need to invest in plug-ins and extensions which can integrate with the payment gateway.
Functionality
Apart from the above, the payment gateway should provide the functionalities of billing support for membership and subscriptions, so that any change in payment dates and subscription types can be enabled without any cancellation of the subscription.
Choosing an ecommerce payment solution to integrate with your website or mobile app is an important decision. So, compare all the options and choose the one that best fits your business needs.